COMING SOON – How to Turn Information into Insights
Moving beyond mere observations to uncovering powerful insights
ENROLLMENT BEGINS IN THE SUMMER OF 2020
Most assume insights are bolts of lightening that strike the lucky few at unpredictable times. Not so. There's a repeatable, systematic methodology for creating insights -- sometimes seemingly out of thin air. In this course we will teach you how to take information and interrogate it, stretch it and parse it in ways that generates interesting new insights on your category, brand or customer.
Account Planners, more than ever, need great insights. And those insights can come from anywhere. In this course, we'll discuss how an insight is different than an observation, break down the six different types of insights, provide frameworks for pushing research findings from merely interesting information to impactful inspiration. With over two hours of video, four different worksheets and frameworks, this course will provide the tools any strategist needs to create sharper insights.
Dan Carlton is the founder of The PARAGRAPH Project. Founded in 2005 to provide marketers an alternative to market research and brand strategy that is either uninspired or over-intellectualized, PARAGRAPH has become recognized as a leader in infusing research with creativity and developing fresh marketing approaches for clients mired in fiercely competitive industries. Over the years, PARAGRAPH has partnered with companies such as Target, Starbucks, Best Buy, Dropbox, Fruit of the Loom, Habitat for Humanity, Land O'Lakes, Google, and Coca-Cola, among others. You can follow him on LinkedIn.