Autoplay
Autocomplete
Previous Lesson
Complete and Continue
The Inspired Creative Brief
The Role of the Creative Brief
Course Introduction
Session 1: The Role of the Creative Brief (20:45)
Download: Examples of Bad Briefs
Defining the Business Problem
Session 2: Defining the Business Problem (21:13)
Download: List of Kickoff Questions
Download: Sleuthing Tips
Download: The 5 Whys Worksheet
Developing a Proposition
Session 3: Developing a Proposition (17:56)
Download: Proposition Wheel Worksheet
Download: Creative Brief Prototype Worksheet
Writing the Brief
Session 4: Writing the Brief (22:01)
Orchestrating the Briefing
Session 5: Orchestrating the Briefing (12:05)
Teach online with
Session 5: Orchestrating the Briefing
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock